Young people all over the world have been loving boobies since 2008! Keep A Breast’s “i love boobies!” put the message of shame-free breast awareness in the global spotlight. Our signature i love boobies! Bracelets opened the door for millions of young people to talk, blog, write and spread the message about breast cancer awareness and prevention for the first time. We designed it to spark a dialogue, one that has passionately continued for ten years. Both the American Civil Liberties Union (ACLU) and a U.S. District Court have joined in to voice their support of i love boobies!.

i love boobies! was designed to remove the shame associated with breasts and breast health, and this message represents our positive approach to breast cancer dialogue. This resonates with young people and encourages them to be open and active about breast cancer prevention.

It gives young people impacted by breast cancer the chance to express and connect with others. Wearing an i love boobies! bracelet or shirt proclaims, “I love my boobies, and I choose to take care of them!” It is a message about how important it is to appreciate, respect and love your breasts and yourself. Knowing what is “normal” for your body and your breasts is the first step to prevention.

i love boobies! has successfully initiated a dialogue among young people about breast cancer. It has proven to be a doorway to involvement in KAB’s other campaigns and programs and has brought the subject of early-onset breast cancer to the national media. Revenues from i love boobies! merchandise has allowed KAB to fund its programs and campaigns, broaden its reach, and in the past, provide grant money supporting important studies.