i ❤️ boobies!
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Keep A Breast Foundation - The Creators of i love boobies!
Keep A Breast was created in 2000 to communicate the importance of “knowing your normal,” or your breast health baseline, to young people worldwide. The breast cancer foundation launched its iconic i love boobies! merchandise on the Vans Warped Tour, where it rose to popularity and remains a trendy fixture of fashion today while focusing on spreading the message of breast health awareness.
i love boobies Supports Our Prevention Programs
Check Yourself Program This program provides free, thoroughly researched print and digital breast health resources and education to people worldwide.
How to Donate to the i love boobies Campaign
Support healthy boobies and fund the KAB App, Keep A Breast’s free breast self-exam mobile app available in English, French, and Spanish. This app is part of our Check Yourself program and effort to advocate for early detection!
Meet the i love boobies Creator
Shaney jo
“i love boobies! is about loving your body and loving your boobies. Our message is short, fun, and iconic– inspired by my time living in New York as a designer and seeing the classic iconography of I ♥︎ New York at the bodegas, the coffee cups, in the subway. I flipped it, and used my design sensibility to have the phrase reach younger audiences. It was never about sexualizing women, breasts or anything like that. It was and still remains a way to start conversations around our mission to promote breast cancer early detection and prevention.
The i love boobies! logo design came from the mind of artist Mark Cruz, whom I went to high school with, then later went on to work with him at DC Shoes. We had no idea how popular the design would be! So stoked to have worked with a friend to build our classic logo that endures today.” —Shaney jo Darden, Founder & Global Creative Officer
FEDERAL COURT RULES IN FAVOR OF STUDENTS IN I LOVE BOOBIES! BRACELET SCHOOL BAN
In the early 2010s, two Pennsylvania middle school students were suspended for wearing i love boobies! bracelets. Supported by the ACLU, they sued the school district. Ultimately, the Third Circuit ruled in their favor, with the Supreme Court declining to review. i love boobies! merchandise is now protected under the First Amendment.
Get Involved With The Keep A Breast Foundation
Fundraising is Activism! Host an event in your community to benefit Keep A Breast. Become a KAB Activist.
Join Keep A Breast on Social Media!
