As detailed earlier this week at Fast Company, the new face of this first-of-its-kind collaborative partnership will be Valiant’s leading super-heroine, Faith, who will make her debut as Keep A Breast’s official “comics ambassador” at New York Comic Con 2016. Faith will join us throughout a number of KAB endeavors globally in 2016 and beyond.
In a world of impossible #bodygoals, Valiant Comics and the Keep A Breast Foundation are exploring the empowerment of body positivity through art. Celebrating our bodies through the power of different mediums, channels, and alter egos, this partnership addresses how comics and art can put a spotlight on real issues, start important conversations, and empower us to be our own superheroes.
We are stoked here at KAB to have Faith join our family of ambassadors and can’t wait for her to help us bring breast health education and support to the growing female presence in the comic book community.
“The foundation of everything Keep A Breast does is art, and it absolutely thrills us to team up with people, like Valiant Comics, that are breaking the norm in their own industries,” said Keep A Breast Founder & CCO Shaney jo Darden. “When we read Faith, we were so excited to see a hero that was so funny, real, and full of self-love. Art has the power to heal and impact people in the best way, and this partnership will further prove how art can put a spotlight on real issues and start important conversations that can save lives.”
“Creativity can be the catalyst for great change, and it is often said there is no medium more creative than comic books,” said Valiant Chief Operating Officer & CFO Gavin Cuneo.
“With Faith at the forefront of a wide variety of upcoming Keep A Breast programs, we look forward to aiding them in their vitally important and all-too needed cause of combating breast cancer through art, education, and the creative spirit. As one of the most optimistic heroes in comics today, Faith is already an inspiration to many. Now, in her new role as an ambassador on Keep A Breast’s behalf, it is our sincere hope that her unbeatable spirit will inspire a new contingent of fans and enthusiasts to join their campaign against this tragically common condition.”
Additionally, Valiant and Keep A Breast’s joint mission to promote breast health and cancer prevention across all facets of comics fandom and culture will continue with special fundraising endeavors throughout New York Comic Con 2016. From Thursday, October 6th through Sunday, October 9th, Valiant’s Faith will appear on two limited-edition collectibles, specially produced to benefit Keep A Breast and available exclusively at the publisher’s NYCC booth. Keep A Breast CCO and co-founder Shaney jo Darden will appear at the VALIANT: SPOTLIGHT ON FAITH panel presentation on Thursday, October 7th at 6:45 pm to further detail plans for the newly minted partnership, alongside Faith writer Jody Houser, comics legend Louise Simonson, multiple Harvey Award nominee Rafer Roberts, and Valiant CEO & Chief Creative Officer Dinesh Shamdasani.
Future collaborations between Keep A Breast and Valiant will include specially designed Faith comics content promoting breast health and cancer prevention, an array of co-branded Faith/Keep A Breast merchandise, and, most notably, Valiant-sponsored Keep A Breast programming at more than 50 live events and comic book conventions nationwide – furthering Keep A Breast’s noted and longstanding mission to empower young people around the world with breast health education and support.